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Artificial Intelligence
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5-6 min read
Sohini Banerjee
A call to action or CTA, in short, guides your viewers to the next steps they can take after they’ve viewed your ad.
As ecommerce businesses compete for attention in increasingly crowded digital spaces, your CTA can make or break your video marketing efforts.
There are many types of CTAs depending on your needs which we have discussed later in this post
Here are five CTA examples to help you craft your own CTA for your ecommerce video ads.
Watch the video here.
Dollar Shave Club redefined the subscription box industry, and their iconic video ad played a huge role in their success. Their straightforward CTA encouraging viewers to sign up for their service generated massive membership growth by displaying the website link on the screen.
Why it works: They paired humor with clarity. It’s something that definitely made its viewers laugh with their irreverent style.
The combination of entertainment and direct instruction creates a perfect pathway to make viewers take action. Also, with the founder himself talking to the viewers, it just makes people connect with the brand so much better.
Watch video here.
In this ad, HelloFresh takes a different approach with CTAs like "Rate our recipe in the app" and "Follow us on social media”.
Rather than pushing for immediate sales, they focus on building ongoing customer relationships.
Why it works: These CTAs align perfectly with their content and create multiple touchpoints with customers. By encouraging app engagement and social media follows, HelloFresh extends the customer relationship beyond the initial purchase. They believe in building a stronger relationship with existing customers to get more repeat business.
Watch video here.
Sometimes the most effective CTAs aren't explicitly stated. Temple & Webster uses humorous storytelling that naturally leads viewers to want to explore their furniture offerings.
Here the CTA is simply “Shop homewares and furniture online at Temple & Webster”. Also providing viewers with the links.
Why it works: The relatable narrative draws viewers in, creating an emotional connection that targets what most homemakers want. Then subtly encourages website visits without feeling pushy.
Watch video here.
In this video ad, Sephora encourages people to recycle their empty makeup and skincare bottles. It’s a great initiative and at the end gives a very clear CTA “Click the link to learn more”.
Why it works: As this collaboration of Sephora with Pact is a new initiative, they figured out that viewers will need more information on this. This strategy respects the customer's decision-making process while still guiding them further into the funnel.
Watch video here.
Chipotle cuts right to the chase with their "Order in the app Now" CTA. In today's mobile-first world, this direct instruction capitalizes on impulse purchases.
Why it works: The simplicity removes barriers to purchase. Chipotle is a popular brand and needs no such introduction. Simply asking people to order in the app lets people know that it’s more accessible than ever.
Looking at these examples, there are several things you can keep in mind while applying these to your own video ads:
Be Very Clear: All successful CTAs use simple, direct wording that tells viewers exactly what to do next. No clever word play is appreciated here.
Alignment with content: Effective CTAs feel like a natural extension of the video content rather than an afterthought. Determine beforehand what you want your viewers to do with this ad. Do you want them to follow you? Grab a new deal? Or simply check out your latest products on their website.
Mobile optimization: With mobile video consumption continuing to rise, successful brands ensure their CTAs work seamlessly on smartphones.
Understanding the various types of CTAs can help you choose the right one for your video ads. Here are the main categories to consider:
These CTAs focus on collecting customer information to build your email list.
Examples: "Get your free social media toolkit," "Download our 2025 industry report," "Join our exclusive newsletter"
Why they work: By offering valuable content in exchange for contact information, these CTAs help you generate leads that you can nurture over time.
These CTAs guide potential customers through the sales funnel by providing additional information.
Examples: "Learn more about [product]," "Discover what's new," "Take a closer look"
Why they work: They educate customers about your products or services, increasing their likelihood of making a purchase when they're ready. Usually works with higher priced items.
These direct CTAs prompt immediate purchases or sign-ups.
Examples: "Buy Now," "Shop Now," "Add to Cart," "Subscribe".
Why they work: Their clarity leaves no doubt about the desired action, making it easy for interested customers to convert.
These CTAs encourage community building and brand visibility.
Examples: "Follow us on Instagram," "Share this post with friends".
Why they work: They extend your reach and help build a community around your brand, creating more touchpoints with potential customers.
These CTAs create FOMO or fear of missing out to prompt immediate action.
Examples: "Limited time offer," "Act now and save," "Today only".
Why they work: They motivate viewers to make quick decisions by highlighting the temporary nature of an offer.
So, that’s a wrap. The next time you're creating video content for your ecommerce store, thinking about the outcome lets you create a better CTA.
Creating video ads can be both time consuming and expensive. But with AI, you can get professional-looking Video ads for your ecommerce business within a few days at less than half the cost.
To learn more about how AdsEther can help you with your videos, book a consultation call here.
Content writer and Digital Marketer at AdsEther
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