So, you’re gearing up for a campaign launch and you know video ads are the optimal choice but there’s a problem. Traditional video production takes weeks and costs a fortune.

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As a small business owner, you know that’s far from your reach. And it’s not just how much time you need to put in. You also need to bear the back-and-forth with editors, budget approvals and lastly, getting things done within the deadline.

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So, your search for a faster and cheaper way to create video ads begins. That’s when you discover AI generated video ads. And you’re immediately sold.

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But why are more and more marketers making the switch to AI generated video ads for their campaigns? 

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Let’s break it down.

Why Are AI-Generated Video Ads Getting Popular?

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AI is changing marketing in ways that no one would have predicted ten years ago. And here are the 7 reasons why AI generated video ads are getting more popular.

Cost-effective

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Traditional video ad production can cost tens of thousands of dollars. But with AI-generated video ads? You can get it done at a fraction of that cost. Research found that AI generated videos can reduce budget by up to 80%.

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According to Synthesia, traditionally video production can cost $800 to $10k per minute but using AI tools, this cost can come down to about $2.13 per minute.

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So, a small business like the small coffee shop around the corner can compete with big chains in terms of video ad quality. 

Speed like never before

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For traditional videos, you would have to wait for weeks for your video ad to go through multiple rounds of revisions. With AI, you can generate, test, and launch video ads in hours. 

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AI can save you time up to 34%. This isn't just convenient, it's crucial for time-sensitive campaigns. 

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Got a flash sale coming up? You can create and launch an ad campaign in the blink of an eye.

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Hyper-Personalization 

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Here's where things get really interesting. AI doesn't just create generic videos, it can generate dozens of variations tailored to different audience segments. Recently, Coca-Cola, the beverage giant used AI to create their Christmas campaign. 

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No More Creative Blocks

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You know those moments when you're staring at a blank screen, waiting for inspiration to strike? AI tools come packed with templates, effects, and creative suggestions that can kick-start your creativity. It's like having a brainstorming session with a creative partner who's always full of fresh ideas.

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Data-Driven Optimization

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If you’re using the right tools, then AI doesn't just help create videos. It also learns from how people react to them. It can analyze which elements perform best (colors, music, timing, CTAs) and suggest improvements for future ads. 

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Scale effortlessly

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AI generated video ads can easily handle localization. Need your ad in Spanish, Mandarin, and Arabic? AI can handle the translations, voice-overs, and even lip-syncing, making global campaigns more accessible than ever. 

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The best example here is from Synthesia’s case study where it helped a brand produce 450 videos in a year through its platform.

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The Challenges and Limitations

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AI-generated videos aren't always perfect. Sometimes they can feel a bit synthetic, and they might not capture the deep emotional storytelling that a human can achieve. 

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But the thing is they're not meant to replace all video production. They're another tool in your marketing toolkit that helps you to be more efficient.

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Ready to Start? Here's What You Need to Know

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If you're thinking about including AI-generated video ads into your marketing strategy (and you definitely should be), start small. 

Experiment with different tools, test various approaches, and pay attention to what resonates with your audience. The best part of AI-generated content is that you can iterate quickly and learn from each attempt.

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However, the goal isn't to replace human creativity but to enhance it. AI gives us the tools to create more engaging, personalized, and effective video content than ever before. 

Here’s what you need to do Next

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You can skip the trial and error and let Adsether handle it for you. 

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Get yourself professional looking AI video ads for your business without the hassle. To know more, book a consultation call here. 

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